10 Top Online Fitness Stores

As a busy entrepreneur, I know firsthand how challenging it can be to maintain a healthy lifestyle while juggling the demands of running a business. Time is always at a premium, and finding opportunities to hit the gym can feel like an impossible task. That’s why I’ve become a huge advocate for home workouts and building a personal fitness sanctuary right in my own space. Over the years, I’ve scoured the internet for the best fitness equipment to outfit my home gym, and I’ve discovered that not all online stores are created equal. Some offer unbeatable prices but fall short on quality, while others provide top-notch gear but with a hefty price tag. Through trial and error (and yes, a few regrettable purchases), I’ve compiled a list of the 10 best fitness equipment online stores that cater to various needs and budgets. Whether you’re a fitness newbie looking to dip your toes into home workouts or a seasoned athlete aiming to upgrade your setup, these stores offer something for everyone. From budget-friendly options to high-end professional gear, I’ve got you covered.

1. DICK’S Sporting Goods (dickssportinggoods.com)

DICK’S Sporting Goods is a leading omnichannel retailer serving athletes and outdoor enthusiasts through an extensive network of stores and online platforms. Founded in 1948 by 18-year-old Dick Stack, the company has grown from a small bait-and-tackle shop to a multi-billion-dollar sporting goods retailer. DICK’S offers a wide range of sports equipment, apparel, and accessories for various activities, including volleyball, tennis, and wrestling. The company’s commitment to sports extends beyond retail, with initiatives like the DICK’S Sporting Goods Foundation and the Sports Matter program, which aim to support youth sports and make a lasting impact on communities. With over 850 locations across 47 states and a robust e-commerce platform, DICK’S Sporting Goods provides customers with convenient access to top-quality fitness equipment and sporting goods.

2. Muscle Wellness Market

Muscle Wellness Market is a premier online fitness gear store catering to individuals who prefer to train at home. Founded by two brothers, Jared and Aron, the company has grown from a passion project into a trusted source for fitness equipment, serving thousands of athletes, sports teams, and physical therapists. The company’s mission is to provide high-quality exercise tools that enhance the home fitness experience. Muscle Wellness Market offers a wide range of products, including weight stacks, resistance bands, foam rollers, and various accessories that allow customers to customize their workout routines. Their selection is designed to accommodate both beginners and seasoned athletes, ensuring that everyone can find equipment suited to their fitness level and goals. One of the standout features of Muscle Wellness Market is their commitment to customer satisfaction. The company prides itself on offering free shipping, competitive pricing, and excellent customer service. Their team of knowledgeable fitness professionals is always ready to assist customers in finding the perfect equipment for their needs, demonstrating a genuine care for every step of the customer’s experience. Muscle Wellness Market’s founders bring a wealth of experience to the table. Jared, the CEO, is an NCSA Certified personal trainer with a background in economics, while Aron, the COO, holds multiple fitness certifications including USA Weightlifting Level 1 Coach and CrossFit Level 1 Trainer. This expertise allows them to carefully curate their product selection, offering only the best brands with proven track records for excellence.

3. Fit Equipment Etc. (fitnessequipmentestore.com)

Fit Equipment Etc., also known as Fitness Equipment Store, is a specialized retailer focusing on home and commercial fitness equipment. The company offers a comprehensive selection of cardio and strength training equipment, including treadmills, ellipticals, bikes, rowers, and weight training gear. One of the unique aspects of Fit Equipment Etc. is its offering of both new and pre-owned equipment, providing options for various budgets. The company also features package deals and top sellers, making it easier for customers to find popular and cost-effective fitness solutions. With a showroom available for in-person shopping and a user-friendly website, Fit Equipment Etc. caters to both local and online shoppers seeking quality fitness equipment.

4. Rogue Fitness (roguefitness.com)

Rogue Fitness has established itself as a premier provider of strength and conditioning equipment, catering to both professional athletes and fitness enthusiasts. The company offers a wide range of products, including barbells, weight plates, benches, and functional trainers, with a focus on high-quality, durable equipment. Rogue Fitness is known for its involvement in the fitness community, sponsoring events like the Rogue Invitational and the Arnold Strongman Classic. The company’s website features daily shipping deals, making it attractive for customers looking to save on shipping costs for heavy equipment. With its commitment to quality and innovation, Rogue Fitness has become a go-to source for those serious about strength training and functional fitness.

5. EliteFTS (elitefts.com)

EliteFTS is a well-respected provider of high-quality strength training equipment and accessories. Founded by powerlifter Dave Tate in 1998, the company has established itself as a go-to source for serious strength athletes and gym owners. EliteFTS offers a wide range of products, including power racks, barbells, benches, and specialty bars like the SS Yoke Bar. One of the standout features of EliteFTS is its commitment to education and community building. The company regularly publishes articles, videos, and podcasts featuring industry experts, providing valuable information on training techniques, nutrition, and equipment use. EliteFTS also offers customization options for many of its products, allowing customers to tailor equipment to their specific needs. While EliteFTS products are generally praised for their quality, some customers have reported issues with shipping and packaging. However, the company’s customer service team is known to be responsive in addressing concerns and resolving problems.

6. NordicTrack (nordictrack.com)

NordicTrack is a well-known brand in the home fitness equipment market, offering a wide range of cardio and strength training products. The company is particularly famous for its treadmills, but also produces bikes, ellipticals, rowers, and strength training equipment. A key feature of NordicTrack’s products is their integration with iFit, an interactive personal training platform. This technology allows users to access thousands of on-demand workouts, often featuring scenic locations from around the world. Many NordicTrack machines come with large, interactive touchscreens that display these workouts and automatically adjust the equipment’s settings to match the trainer’s instructions. NordicTrack’s products are generally well-received, with customers praising the build quality and innovative features. However, some users have reported issues with customer service and machine durability over time. The company offers various financing options to make their higher-end equipment more accessible.

7. Strength Warehouse USA (strengthwarehouseusa.com)

Strength Warehouse USA is a smaller, more specialized retailer focusing on strength training equipment. While less information is available about this company compared to the other two, it appears to cater to serious strength athletes and gym owners. The company offers a range of strength training equipment, including power racks, barbells, and specialty items. Customer reviews suggest that Strength Warehouse USA provides personalized service and knowledgeable staff who can assist with equipment selection and setup. Strength Warehouse USA seems to have a physical presence in addition to its online store, with locations mentioned in Austin, Texas, and Bend, Oregon. This allows customers in these areas to potentially view and test equipment before purchasing. The company also appears to offer classes and training sessions at their physical locations, providing an additional service to their customers.

8. Perform Better (performbetter.com)

Perform Better is a well-established provider of functional training and rehabilitation equipment. The company offers a wide range of products, including resistance bands, stability balls, foam rollers, and kettlebells. Perform Better is particularly known for its high-quality resistance bands, which are widely used in physical therapy and fitness settings. One of the standout features of Perform Better is its commitment to education. The company regularly hosts seminars and workshops for fitness professionals, providing valuable training and information on the latest techniques and equipment. This focus on education has helped Perform Better build a strong reputation within the fitness industry. Customer reviews generally praise Perform Better for its product quality and prompt delivery. Many customers appreciate the company’s wide selection of specialized fitness equipment, which can be difficult to find elsewhere. However, some users have reported issues with the website’s navigation and checkout process.

9. Titan Fitness (titan.fitness)

Titan Fitness has gained popularity in recent years as a provider of affordable strength training equipment. The company offers a wide range of products, including power racks, barbells, weight plates, and functional trainers. Titan Fitness is known for providing budget-friendly alternatives to more expensive fitness equipment brands. One of the key advantages of Titan Fitness is its competitive pricing. The company often offers sales and discounts, making it an attractive option for home gym owners on a budget. Titan Fitness also provides free shipping on many of its products, which can result in significant savings given the heavy nature of fitness equipment. While Titan Fitness products are generally well-received for their value, some customers have reported issues with quality control and customer service. However, the company has been working to improve in these areas, and many users appreciate the opportunity to build a well-equipped home gym at a lower cost.

10. Torque Fitness (torquefitness.com)

Torque Fitness specializes in innovative, space-saving fitness equipment solutions. The company’s product line includes functional trainers, power racks, and unique items like their TANK push sled. Torque Fitness is particularly known for its F9 Fold-Away Functional Trainer, which offers a full-featured cable machine that can be folded away when not in use. One of the standout features of Torque Fitness is its focus on compact, versatile equipment. Many of their products are designed to maximize functionality while minimizing floor space, making them ideal for home gyms or commercial facilities with limited space. The company also offers customization options for many of its products, allowing customers to tailor equipment to their specific needs. Customer reviews generally praise Torque Fitness for the quality and innovative design of its products. The F9 Fold-Away Functional Trainer, in particular, has received positive feedback for its space-saving design and versatility. However, some users have noted that assembly can be challenging for certain products, and the higher-end equipment can be quite expensive.